Written by: Kenneth Kraus/ PhelpsSports.com.
Client: Alltech National Horse Show
Release Date: 2011-12-14

Lexington, KY – December 14, 2011 - - Following an amazingly successful debut this year, the second edition of the Alltech National Horse Show in Lexington, Kentucky, is set for October 31 through November 4, 2012. The show will once again be held at the Alltech Arena at the Kentucky Horse Park.

The Alltech National Horse Show, 128th edition, closed with great excitement, receiving unanimous approval from the horse show community. The Show was a great success with the thousands of attendees, in addition to nearly half a million viewers who watched the events unfold online.

More than 560 horses and 350 riders from nine countries, including nine Olympic veterans, competed this year, and according to Mason Phelps, Jr., the President of the National Horse Show Association, next year’s show will build on the excitement of the 2011 debut. “We couldn’t have been happier with our first year effort in Kentucky. But, that being said, we are already working on a bigger and better event for next year,” he said. “We expect bigger prize money, we’ve already added an extra competition day and the American Saddlebreds will return to the Alltech National Horse Show next year. So we are very excited about what lies ahead.”

The show’s debut this year will go down in the record books as one of the most successful in the history of equestrian events in the United States.

“The Alltech Arena is an ideal location for the National Horse Show, it is perfect for all the horsemen and horses, and it really captured the feel of Madison Square Garden,” noted legendary horseman George Morris after attending this year’s show. “The Alltech National Horse Show has brought back class, something that has been lacking in horse shows today.”

Next year’s show, scheduled for October 31 through November 4th, will build on the success generated during this inaugural run.

“It’s been fantastic. It’s been amazing. It’s been wonderful,” agreed Alltech President and Founder Dr. Pearse Lyons. “This inaugural event was a good beginning, but it was only the beginning. This show will continue to grow and next time around the city of Lexington will embrace this show more and we, in fact, will go all out to create a super experience for all who attend.”

“We hope that everyone will mark their calendars for next year,” added Phelps. “With what we learned during our first year, I can promise you that the Alltech National Horse Show in 2012 will prove to be an amazing event.”

Photos above:  (Top) Kent Farrington on Up Chiqui in 2011 Alltech National Horse Show; (Bottom) National Horse Show Association President Mason Phelps, Jr. and Dr. Pearse Lyons, President and Founder of Alltech. ©Kenneth Kraus/PhelpsSports.com.

Alltech National Horse Show Unveils Huge Prize Money for Debut at Kentucky Horse Park

Written by: Kenneth Kraus
Client: Alltech National Horse Show
Release Date: 2011-05-11

$250,000 Alltech National Horse Show Grand Prix to be featured on Saturday Night.

MEDIA ADVISORY
Cindy Rullman
859-259-4209
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Alltech National Horse Show Press Conference

WHO:  The Kentucky Horse Park and the National Horse Show Association  

WHAT:  Announcement regarding new details for the Alltech National Horse Show.  Speakers will be Jim Gray - Mayor of Lexington, John Nicholson - Executive Director of the Kentucky Horse Park, Dr. Pearse Lyons, President and Founder of Alltech, Mason Phelps, Jr. - President and CEO of the NHS, John Walker - Board Member of the NHS and Chairman of the NHS Trophy Committee, and Hugh Kincannon, Co-Manager of the NHS.

WHEN:  Wednesday, May 11, at 11:00 a.m.

WHERE:  The Farmhouse at the Kentucky Horse Park

WHY:  The National Horse Show is the country’s most prestigious indoor horse show.  It is moving to Kentucky for the first time after more than a century in New York.  The National Horse Show Association and Alltech have recently announced that Alltech will be the title sponsor.

HOW:  Members of the media, please park in the designated Press Conference area at the Alltech Arena and you will be shuttled by golf cart to The Farmhouse.  Any members of the media who can't make it to the park are invited to join us via conference call. Please call 800-244-9194. Use code 532484#.

This event is open to credentialed members of the media.

Please plan to stay for another media opportunity immediately following at noon in the Alltech Arena as 4,000 fourth graders from Central Kentucky enjoy The Black Stallion Show as part of the Black Stallion Literacy Project.  (When you enter the Alltech Arena, look for the volunteer with a Media sign).