FOR IMMEDIATE RELEASE
DATE: September 21, 2010

LEXINGTON, KY—One of America’s finest songwriters, Lyle Lovett, will bring the Alltech FEI World Equestrian Games to a vibrant finale at the October 10th closing ceremonies in Lexington, Ky.

Universal Sports, NBC Sports and UniversalSports.com to cover more than 80 hours of 2010 World Equestrian Games

FOR IMMEDIATE RELEASE
DATE: September 23, 2010

LEXINGTON, KY—1 Day to Go--When the Alltech FEI World Equestrian Games officially begin on Saturday, Kentuckians will have the opportunity to witness the pageantry and excitement of the opening ceremonies as most of the state’s NBC affiliates broadcast the event live from 7:00–9:00 p.m. EST Saturday.

The following Kentucky NBC affiliates will be carrying the live show:

• WLEX, Lexington
• WAVE, Louisville
• WLWT, Cincinnati
• WNKY, Bowling Green
• WPSD, Paducah
• WFIE, Evansville (Indiana)

The broadcast will be produced by Carr-Hughes Productions, the official host broadcaster of the Alltech FEI World Equestrian Games. Heading up the production will be five-time Emmy winner Jim Carr, 20-year Olympic veteran Bob Hughes and acclaimed director Brian Douglas, who led the complete broadcast production of two Olympics. The show will be hosted by Nancy Cox and Kevin Christopher of WLEX – Lexington.

The opening ceremonies will see a cast of nearly 1,500 people, ages 8 to 80, joining almost 200 horses from around the world for a celebration of dreams that will play tribute to the Games’ American debut. With scenes of the prairie, Broadway, the Wild West, and the Deep South, the show will journey through the history of horses and man as well as iconic moments in U.S. history and culture.

Forty different acts will be featured, including Kentuckian Wynonna Judd; opera stars Denyce Graves, Cynthia Lawrence and Ronan Tynan; Sara Lee Guthrie; Cherryholmes; and Jazz at Lincoln Center among other notables. World-renowned boxing legend, humanitarian, global icon and Kentucky native Muhammad Ali will also be making a special appearance.

Along with the opening ceremonies, the broadcast will also include regional features and a special preview of the coming events as eight world championships are contested over the following 15 days.

“The Alltech FEI World Equestrian Games will be an epic moment in the Commonwealth’s history. Never before has an international sporting event of this magnitude come to our Bluegrass,” said Terry Johnson, vice president of marketing and sponsorship for the Alltech FEI World Equestrian Games. “We are delighted that NBC affiliates throughout the state have partnered to bring the show to Kentuckians.”

Opening ceremony tickets are still available but selling quickly. Experience it in person by securing your tickets today at www.alltechfeigames.com/ticketsor 1-888-934-2010.

An opening ceremonies mobile app is also now available for $0.99 download.

Meet the KyEHC adoptable Horse of the Week: Charmer. He is a 6-year-old Thoroughbred, 15.2-hands, and has the name to match his wonderful personality. He has an easygoing temperament, loves grooming, is easy to handle, and stands great for the